If you think South African Internet users only pirate content to save money, you are making a big mistake
South African Internet users mainly pirate because it is convenient, and because the content which they are pirating is not available in South Africa.
These findings come from MyBroadband’s latest Online Piracy survey, which was completed by 4,007 IT professionals and tech-savvy South African Internet users.
According to the survey, 55% of users have pirated (illegally downloaded) copyrighted movies, TV series, music, software, or games over the last 12 months.
63% of online pirates said they pirate because it is convenient, while 48% said they did it because the content was not legally available in South Africa.
Only 44% of South African Internet pirates said the fact that the content was free motivated them to pirate.
Other reasons include “less restrictions” than legal alternatives, and moral reasons.
An interesting finding from the survey is that 49% of DStv subscribers pirate content online.
Most DStv subscribers said they pirate because it is convenient and free, and because the content is not available in South Africa at the same time as the United States.
The following infographic shows why people pirate content in South Africa.
March 19, 2015